How We Are Currently Helping Our Portfolio Companies Navigate COVID-19

The world is facing unprecedented challenges, and businesses everywhere are being forced to adapt in real time. At Crossventures, we are actively working alongside our portfolio companies to help them navigate the uncertainty, overcome disruptions, and emerge stronger.

Digitalizing for Survival and Growth

With physical retail slowing down, we are helping our brands transition to fully digital models, ensuring they can continue reaching customers effectively. Our team is:

🔹 Optimizing Direct-to-Consumer (DTC) Strategies – Strengthening online storefronts and expanding into Amazon, Shopify, and key marketplaces.
🔹 Accelerating Digital Marketing – Leveraging performance-driven ads, SEO, and social commerce to keep sales strong.
🔹 Enhancing Customer Engagement – Implementing automation and personalized campaigns to maintain relationships with customers.

Fixing Supply Chain Disruptions

Supply chain issues have hit businesses hard, but we are proactively working to solve these challenges by:

✅ Securing new suppliers – Shifting sourcing to reliable partners in Europe and Asia to avoid stockouts.
✅ Optimizing inventory management – Using data analytics to forecast demand and prevent shortages.
✅ Reworking logistics – Partnering with multiple fulfillment centers to ensure faster, more stable delivery.

Pivoting into Telehealth & Virtual Wellness

With in-person services limited, we are helping our health & wellness brands expand into telehealth and digital wellness solutions. This includes:

💡 Virtual consultations – Enabling customers to connect with licensed professionals remotely.
💡 Subscription-based health programs – Offering ongoing support through digital platforms.
💡 AI-driven health solutions – Personalizing recommendations to improve user experience and customer retention.

Adapting for the Future

The business landscape is shifting rapidly, and we are working around the clock to help our brands not only survive this crisis but position themselves for long-term success.By staying agile, embracing innovation, and doubling down on digital transformation, Crossventures is ensuring that our companies don’t just withstand the challenges of COVID-19—they emerge stronger than ever.